The UN Global Compact was initiated in 2000 to bring business and the United Nations together to give a human face to the global market. In its 20th anniversary year, UN Global Compact raised its voice in celebration of the business that have come together to create a new era of sustainable action through its year-long campaign "Uniting Business for a Better World." My role was to lead, oversee and develop the visual communications for the 20th anniversary campaign throughout 2020.
The Uniting Business anniversary brand was a creative merger of UN Global Compact and Sustainable Development Goals (SDG) brands. The campaign visuals encompassed all 17 SDGs – a global blueprint to achieve a better and more sustainable future for all – in a new, forward-looking, unconventional way.
Excerpt from the Uniting Business Brand Guidelines.
The campaign kicked-off in Davos, Switzerland in January with the SDG Media Zone. The SDG Media Zone, in partnership with the the UN Department of Global Communications, is a series of live-streamed interviews and panels with sustainability leaders. The creative collateral included branding the Zone with the established 17 SDG icons as well as integrating a new Uniting Business anniversary brand. The campaign was also launched on UN Global Compact headquarters' and its 70 local networks' social media channels.
Anniversary campaign announcement and SDG Media Zone social media Instagram grid.
SDG Media Zone branding in Davos Switzerland. Photo: UN Global Compact/Elma Okic.
Left: UN Global Compact CEO at the Special Briefing session at the UN Studio. Right: limited edition anniversary business cards.
The Ten Principles of Global Compact 12-tile anniversary Instagram grid and 20th Anniversary print banner.
The art direction for the Ten Principles animations.