Uniting Business for a Better World:
UN Global Compact Anniversary Brand
In its 20th year, the United Nations Global Compact raised its voice through the year-long campaign “Uniting Business for a Better World” in celebration of businesses that have come together to create a new era of sustainable action. My role was to develop, oversee, and lead all visual communications for the 20th anniversary campaign throughout the year.
The anniversary brand was a creative merger of the UN Global Compact brand and the Sustainable Development Goals (SDG) brand. The SDG – a global blueprint towards achieving a more sustainable future – consists of 17 goals, each of which was encompassed by the campaign in a novel, unconventional and forward-looking manner.
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Excerpt from the 20th Anniversary Brand Guidelines.
The campaign kicked-off in Davos, Switzerland in January with the SDG Media Zone. The SDG Media Zone, in partnership with the the UN Department of Global Communications, is a series of live interviews and panels with sustainability leaders. The creative collateral included branding the Zone with the established 17 SDG icons as well as integrating a new Uniting Business anniversary brand. The campaign was also launched on all UN Global Compact social media channels, including its 70 country networks.
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Anniversary campaign announcement and SDG Media Zone social media on Instagram.
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SDG Media Zone branding in Davos Switzerland. Photo: UN Global Compact/Elma Okic.
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Left: UN Global Compact CEO at the Special Briefing session at the UN Studio. Right: limited edition anniversary business cards.
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The Ten Principles of Global Compact 12-tile anniversary Instagram grid and 20th Anniversary print banner.
The art direction for the Ten Principles animations.