bSeen Identity & Product Design
bSeen brand was launched by a mother of three children who was concerned about the visibility of her baby’s stroller and children's bikes when every time they were going for the evening stroll. In Canada, there are no set laws or regulations for manufacturers to incorporate light reflective solutions. Unable to find any solutions on the market, she decided to launch bSeen brand. bSeen — a brand that offers a variety of fashionable stickers and flexible lights that parents can attach to baby’s strollers, children’s scooters, bikes or even backpacks! bSeen gives parents the reassurance that cars, cyclists and runners can see their children in the dusk. 
Be smart. Be seen. ​​​​​​​
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